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How Even The Smallest Business Can Profit From A Website
The value of the internet as a sales and promotional tool is often overlooked by small businesses. They mistakenly think that the world wide web is only for businesses with a global reach. The internet, however, is for all kinds of businesses, both large and small.
Take for example a small business that caters just to a limited range of customers. We'll take a hypothetical example. Stan's Picket Fences manufactures and sells and installs picket fences within a 50 mile radius of his small factory. Stan didn't want to expand his business beyond that range, but he was also tired of going out on the road every day to show his portfolio to potential customers, only about twenty-five percent of whom ended up buying from him.
He and his handful of employees got together for a brainstorming session one day and one of them offered to make a website for him. Stan agreed to give it a try, so the employee went around and took photos of some of the fences they had built, of the factory and of the manufacturing process. The website he made was just a simple one, kind of an online scrapbook album. It was simple, but it was very effective.
When people called Stan to inquire about his fences, he encouraged them to look at his website first and if they liked what they saw, he went out to their homes and spoke to them in person. As a result, Stan got a far higher percentage of sales from his initial home visits. He didn't make more sales, but he was able to use his time more efficiently and profited from that.
Deeply impressed, Stan asked his employee if he had any other ideas. The employee suggested that Stan get in touch with other local businesses and, if they agreed, exchange links with them.
In the business district near his factory, there was a small home decor accents shop that had a website. They happily agreed to do a link exchange because they catered to a similar clientele. To his amazement, Stan started getting a lot more leads. His profits increased by 10 percent, thanks to that one exchange and his website was still only costing him pennies per day.
Stan was thrilled with that, but it just got better. He found a housing developer who was doing a new property launch for a nearly completed project that had over a hundred new homes. Everyone who went to the developers website saw a link to 'Stan's Picket Fences.' When they purchased their home, many of them wanted to add a fence and Stan was the first business they thought of.
Stan never made any big changes to his website, but it continued to pay off for him. His business doubled in size and profitability. That's how the internet can help even small businesses!
Would walkie talkies that have a 12-mile range work on a cruise ship?
Please only answer if you have actually brought walkie talkies on a cruise ship, or have experiance with walkie talkies. I am just concerned with all the metal on the ship that it will be too staticy
You are right with the metal. You may be able to talk on the open decks, but not through several layers of steel.
It is the same reason why your cell phones go dead in building basements.
Jay Leno's Chevy Volt still has original tank of gas, 11,000 miles later (Engadget)
What daily driver do you pick when you're rockin' a warehouse with over a
hundred enviable whips? Well, if you happen to be a famous comedian named Jay
Leno, apparently it's the Chevy Volt. Since procuring the plug-in chariot last
year, the late night star has "yet to put gas in it," despite accumulating
over 11,000 miles driving to and from what we'll assume is The Tonight Show.
Not all of that has been gasoline-free automotive bliss, as Leno's exceeded
the car's electric 40-ish mile range more than a few times, burning through
around half of the vehicle's original tank. At that rate, the Volt will need
refueling by this time next year -- or not, barring any further timeslot
kerfuffles.
Jay Leno's Chevy Volt still has original tank of gas, 11,000 miles later
originally appeared on Engadget on Sat, 19 Nov 2011 04:18:00 EDT. Please see
our terms for use of feeds.
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